Good morning.
I want to tell you about a quarterback named Aaron Rodgers.
He is 42 years old. He played a grand total of four snaps last season before getting hurt. His team fired their coach. The Pittsburgh Steelers — who are hosting the NFL Draft in three weeks — are reportedly waiting on his decision about whether he even wants to keep playing.
And he still believes he can win a Super Bowl.
You can have opinions about Aaron Rodgers. Most people do. But you cannot call that man a stranger to delusion — and you cannot argue that his career, for all its chaos, hasn’t been extraordinary.
I’ve been thinking about the word “delusional” a lot lately. Specifically, how it gets used as an insult against women who are building something. Who pitch a vision that doesn’t exist yet. Who talk about their brand, their company, their platform like it’s already what they know it’s going to be.
That’s not delusion. That’s drafting.
Every business plan is a document about a future that hasn’t happened. Every pitch deck is a story you’re choosing to believe before anyone else does. Every goal you write down is, technically, fiction until it isn’t.
The founders who win are the ones who stayed delusional long enough to be proven right.
So yes. Delusion is part of my business plan. It’s in the budget. It’s non-negotiable.
Dream bigger than is reasonable. Build toward it anyway.
Good morning. Go be a little unhinged about your goals today.
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