There’s buying team merch…
And then there’s buying it the right way.
If you’re going to rep your team, you might as well do it while supporting local, independent shops that actually live and breathe the community — not just slap a logo on a hoodie and call it a day.
Whether you’re shopping for Seahawks gear in Seattle or Patriots gear in Boston, these are the small-business spots worth your money.
Seattle Area: Seahawks Gear with Real Local Energy
Seattle does fandom differently. It’s gritty, creative, and deeply local — and these shops reflect that.
Simply Seattle
Location: 1600 1st Ave, Seattle, WA 98101
Hours: Monday-Thursday 9 a.m. – 6 p.m., Friday – Sunday – 9 am – 7 p.m.
If you only hit one spot, make it this one.
Simply Seattle blends Seahawks pride with Seattle culture — officially licensed jerseys, hoodies, hats, collectibles, plus unique local designs you won’t see online. The Pike Place-area locations especially feel like a love letter to the city.
Gameday Sports Shop
Location: 540 Occidental Ave. South, Seattle, WA, 98104
Hours: Monday-Sunday 10 a.m. – 5 p.m.
Perfect for last-minute game-day needs.
Affordable Seahawks tees, tailgate gear, and fan essentials without the stadium markup. It’s scrappy, practical, and built for fans walking into the chaos.
Seattle Team Shop
Location: 100 Southcenter Blvd SPACE 2100, Tukwila, WA 98188
Hours: Monday-Thursday 10 a.m. – 9 p.m., Friday – Saturday – 10 am – 9 p.m., Sunday 11 a.m. – 7 p.m.
Fan-owned, Seahawks-heavy inventory.
There’s a ton of gear here — jerseys, hats, tees — and while reviews on service vary, the shop gets consistent love for variety and its focus on Seattle teams.
Jenn’s Tip:
If you want the most authentic experience, stay near Pike Place Market. It’s Seahawks pride mixed with Seattle soul — and the small shops there feel like part of the city, not just tourists stops.
Boston / New England Area: Patriots Gear with History Built In
Boston fandom is intense, historical, and unapologetic — and these independent shops understand exactly what that means.
New England Sportswear
Location: 66 Fulton St., White Plains, NY 10606
Hours: Monday-Friday 11 a.m. – 7 p.m.
Classic Boston fan shopping.
Patriots jerseys, sweatshirts, hats, tees — all in a historic marketplace packed with local vendors. It’s affordable, convenient, and supports independent sellers instead of corporate chains.
Boston Fan Stop
Location: 100 Cambridgeside Pl, Cambridge, MA 02141
Hours: Monday-Thursday 11 a.m. – 8 p.m., Friday-Saturday 11 a.m. – 9 p.m., Sunday 12 – 7 p.m.
Small but mighty.
Known for a wide Patriots selection — including fun extras like socks, throwbacks, and fan favorites you don’t always see elsewhere.
I Love Boston Sports
Location: Faneuil Hall Market – North Market Building
Hours: Monday-Thursday 10 a.m. – 7 p.m., Friday – Saturday – 10 am – 9 p.m., Sunday 11 a.m. – 7 p.m.
For the memorabilia people.
This shop leans into Boston sports culture — authentic Patriots gear, unique pieces, and a clear fan-owned vibe. Great for gifts or something a little different.
Jenn’s Tip:
If you’re visiting Boston, Faneuil Hall is your best bet — multiple independent vendors, one walkable area. If you’re local or driving, Northshore Mall and Braintree spots give you breathing room and better browsing.
Yes, the official pro shops exist.
Yes, they have inventory.
But these small businesses?
They’re part of the culture.
They survive playoff droughts, Super Bowl runs, rebuild years, and heartbreak seasons — just like fans do. Supporting them keeps local sports communities alive, not just branded.
First & Jenn 
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