First & Jenn Morning Coffee: I’m Not Waiting for Alignment — I’m Creating It

Being a content creator means you probably have some or all of these traits: creative, perfectionist, imaginative, maybe sales proficient. You might be someone who wants to create quality over quantity, and that makes sense.

But at some point, when you start on your social media growth, you’ll realize that over-focusing on quality will really stunt your opportunity.

If you’re always too focused on making the “perfect” video, you’re being counterintuitive. Those videos might highly flop and you might only get 300 views on it. Second, you’re making less content when you’re hyperfixated on creating perfection.

When you just start making content and expect to have to edit later, if at all, that’s where success lies. I can kind of relate it to this one excellent way someone explained those who overthink versus those that don’t. Those that don’t overthink just continue to take action and see what works or doesn’t, whereas the overthinker will just continue to think over every action instead of taking that first step.

The same can be applied to content creation – just make the content. Just record the video. Just make the post. When you can consistently do that, then you can start focusing on adding back in the details.

The best way to start being a good content creator is learning the basics of making a good video, and then just start experimenting with that. All of my best videos came from just experimenting with aspects of an entertaining video: something funny or trendy and a trending sound. They were very low maintenance, seven second shots of whatever. I had one video that’s currently climbing in views that’s about a minute long.

Just post. Don’t worry about what it looks like. Maintain your comfort until you find your rhythm and just post whatever.


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