It seems as though the Kelce brothers are completing side quests this offseason. From appearing on the Eras tour, to chugging beer (for charity) at Ocean Drive, to now working together and releasing a breakfast treat: Kelce Mix.
After talking about their top five cereals on an episode of their podcast, “New Heights,” the Super Bowl Champion brothers took to making a new iconic cereal, mixing three of their favorites together. General Mills helped create the trio cereal of Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs.
Besides the Kelce Mix cereal, General Mills will release a line of limited-edition “Kelces’ Picks” collectible boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs cereal.
“Who are we to argue with two of the best from the league? After some fan speculation, we are so excited to confirm that you can now eat and train like the Kelce brothers by getting your hands on the legendary lineup of cereals and watching all the fun from our Cereal Training Camp videos this football season,” said Brandon Tyrrell, senior manager of brand experience for Family Favorites cereals at General Mills in an interview with Food and Wine. “Our brands have always brought families together at the breakfast table, so it’s been special to work with Jason and Travis who grew up eating our cereals themselves and could channel their inner child when competing. We hope this collab inspires our fans to think about their own all-time cereal creations while they enjoy more togetherness over a bowl of Kelce Mix.”
First & Jenn 
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